EJS Design — “Let It Rip” Creative Portrait System

EJS Design needed a team portrait solution that moved beyond standard corporate headshots.

We worked together to develop a concept-driven approach that reflected personality, creativity, and brand identity, while still being structured enough to scale across the entire team.

The Challenge

  • Avoid generic, uniform headshots

  • Create something visually distinct and brand-aligned

  • Maintain consistency across 13 individuals

  • Originally planned as a one-day shoot, later expanded across a full week

  • Required directing non-professional talent

  • Needed to support both personality and structure

The Approach

We developed a repeatable portrait system built around a rip-through concept, bold color, and role-driven props.

  • Collaborated with the client across multiple planning sessions to refine the concept

  • Designed and tested the set in advance

  • Built a quick-change system to allow for flexible background color options

  • Conducted color tests for client approval

The day before production, the direction shifted to a red and white color scheme aligned with the EJS brand. The system allowed us to adapt immediately without rebuilding the set.

PRODUCTION / EXECUTION

  • Built two matching sets in the studio using different lighting equipment, engineered to produce identical results

  • Shifted from a single-day shoot to a multi-day schedule across a week

  • Coordinated and scheduled 13 team members

  • Directed each subject individually, helping them select props connected to their role

  • Captured two variations per subject:

    • with props

    • without props (for interactive rollover use)

Consistency was maintained across multiple days while allowing each portrait to retain individual personality.

DELIVERABLES

  • Full set of team portraits (13 individuals)

  • Dual-image portrait system for interactive website use (hover/rollover)

  • Consistent visual identity across all portraits

  • Assets for website and internal branding, with flexibility for social use

Results

  • A distinct, cohesive portrait system that reflects the personality and culture of the team

  • Portraits that balance consistency with individuality

  • A flexible production approach that adapted to changing creative direction without slowing down

Need something beyond standard headshots?

If your team needs more than standard headshots, we build portrait systems that scale, stay consistent, and actually reflect who you are.

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